Harvest Café
Food & Beverage · Reno, NV
From 12 covers a night to a 3-week waitlist.
Rebuilt the brand, launched a Reservation-first website, and ran a 90-day local social campaign that filled every seat in 6 weeks.
Engagement: 90 days
+412%
Reservations / mo
+8.4k
Instagram followers
+$11
Avg. ticket size
The challenge
Maya had built a beautiful neighborhood café with great food, but Wednesday and Thursday nights were dead. Walk-in traffic alone wasn't enough — they needed reservations to even out the week.
What we did
- 1Identity refresh: warm serif wordmark, hand-illustrated produce marks, a real photography library shot on-site.
- 2Reservation-first website with a one-tap OpenTable embed and a sticky 'book' CTA on every page.
- 390-day local social campaign: 3 posts/week, every other one a chef-driven short, paid boost to a 5-mile radius.
“We stopped chasing customers. They started chasing us. Best decision we made all year.”
Maya Chen
Owner, Harvest Café
Services used
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